The Londonderry Zoning Board of Adjustment heard a variance request during its May 15 meeting to allow two wall signs, totaling 228 square feet when only one sign totaling 100 square feet is permitted.
It was explained by Morgan Hollis, an attorney representing New Balance Development group, that they were looking for the variance for the property located at 55 Pettengill Road, which is expected to be the future home of New Balance.
He explained that the project is already currently under construction.
“It’s going to be a state of the art manufacturing facility for New Balance,” Hollis said about the project.
He explained that there is currently going to be one “ground sign and that’s going to be located out front,” and said it’s going to be facing the intersection.
In addition, he said there are going to be two other signs “And they’re indicated along the edge of the building,” Hollis said.
One of the signs will be towards Raymond Wieczorek Drive, with the other one being located “more towards the rear of the property in full view of traffic.”
He said they have a ground sign on the corner, but they don’t to wait until people to get to the corner “to have visibility as to what is at that building and if people are looking for this state of the art facility, which they will be to come and visit they need to have signage and this is how the signage is going to go.”
Hollis explained that they are permitted to have two signs totalling 100 square feet with one originally intended to be 60 feet and the other being 40 square feet.
After construction was underway, Hollis explained that some distances could be measured from the building foundation and it became clear that the size of the signs “is totally inadequate.”
He said they were proposing to take the sign intended to be 4×15 and make it 4×19 instead.
The other sign was proposed to be 5×30.
Hollis explained that the main reason why the site is unique when it comes to signage is because it’s on a corner lot, and access off of Innovation Way, makes it hard to find the property.
No one from the public spoke in favor or against the proposal during the meeting.
The Zoning Board of Adjustment unanimously approved the variance for the signage.
The next Londonderry Zoning Board of Adjustment meeting is slated to take place on June 19 at 7 p.m.